Being found on Google is easy, right? Just write a blog post and Google will link?
Nope, this isn't an "if you build it, they will come" situation. The internet is NOISY -- to be selected by Google, you have to set up your blog posts in a very specific way that is appealing to both people and robots. 🤖
So I’m breaking down my process for you, to simplify your planning: you’ll know what to talk about, how to write it, and where to promote it so that your website will get more traffic from Google (and, if you follow steps 1-3 correctly: more sales).
What’s my 7-step process?
Step 1: VALIDATE YOUR IDEA so the blog promotes your business
Step 2: FIND THE WORDS your ideal clients are searching for
Step 3: ORGANIZE YOUR IDEAS for maximum searchability
Step 4: Write.
Step 5: OPTIMIZE FOR SEARCH (don’t forget the pictures!)
Step 6: CONNECT YOUR CONTENT link to share the love
Step 7: OUTREACH, publish & promote without being a nuisance
I know you want to jump ahead to step 4 (the writing part), then skip to 7 (publish & promote), because your time is limited and you just want to get your content DONE already.
I know, you’ve probably heard before that for SEO to “work,” you need to post all.the.time. Well that advice is outdated – and honestly? It’s also exhausting.
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