Being found on Google is easy, right? Just write a blog post and Google will link?Nope, this isn't an "if you  build it, they will come" situation.

So I’m breaking down my process for you, to simplify your planning: you’ll know what to talk about, how to write it, and where to promote it so that your website will get more traffic (and sales!) from Google.

(Superhero hint: you’ll probably actually write fewer blog posts that are higher quality. I’m giving you permission to do less, better.)